Clay
Clay ist die fuehrende GTM-Datenplattform aus New York: 100+ Datenquellen, Claygent AI-Research und automatisierte Outreach-Pipelines für RevOps und B2B-Sales-Teams.
Was ist Clay?
Clay ist eine GTM-Datenplattform (Go-to-Market) aus New York mit einer Bewertung von 3 Milliarden USD. RevOps-Teams, SDRs und B2B-Marketing-Ops nutzen Clay, um hochpraezise Prospecting- und Outreach-Pipelines zu skalieren. Das Kernprinzip ist das Waterfall-Enrichment: Clay verbindet über 100 Datenquellen gleichzeitig -- darunter Apollo, ZoomInfo, LinkedIn, Hunter und Crunchbase -- und fragt sie automatisch der Reihe nach ab, bis ein valider Datenpunkt gefunden wird. Credits werden nur verbraucht, wenn wirklich ein Treffer vorliegt. Das Herzstuck ist Claygent, ein KI-Agent, der öffentliche Webseiten und Unternehmensprofile eigenstaendig durchsucht, Signale interpretiert und strukturierte Recherche-Ergebnisse zurückliefert. Claygent liefert kontextreiche Snippets für jeden Lead, die direkt als AI-Variablen in personalisierte E-Mail-Templates einfliessen. Die Tabellenoberflaeche erinnert an ein intelligentes Spreadsheet: Nutzer importieren Lead-Listen, verbinden Datenanbieter per Klick und senden fertige Datensaetze direkt an Salesforce, HubSpot, Outreach oder Salesloft. Webhooks und eine HTTP-API ermöglichen die Integration in beliebige eigene Systeme. Die Chrome Extension erlaubt LinkedIn-Profil-Enrichment on-the-fly. Clay richtet sich an RevOps-Engineers, SDRs und Growth Agencies, die Outbound in industriellem Massstab betreiben. Der Free-Plan mit 100 Credits monatlich und 14-taegigem Vollzugang ermöglicht einen risikofreien Einstieg. Produktivtarife starten ab 134 USD pro Monat bei jaehrlicher Abrechnung.
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Für wen ist Clay geeignet?
Clay ist geeignet für:
Wichtigste Funktionen von Clay
Die wichtigsten Funktionen von Clay sind:
Claygent AI Research Agent
100+ Datenquellen Waterfall-Enrichment
E-Mail Finder und Verifier
LinkedIn Scraping und Enrichment
Webhooks und HTTP API
Tabellenoberflaeche (Spreadsheet-Editor)
Salesforce und HubSpot Sync
AI-Variablen für Personalisierung
Chrome Extension für LinkedIn
E-Mail-Sequenzierung
CSV-Import und Export
Eigene API-schlussel einbinden
Was sind Vorteile und Nachteile von Clay?
Hier sind die wichtigsten Vor- und Nachteile von Clay im Überblick:
Vorteile
Nachteile
Clay-Preise und Kosten
Die aktuellen Preispläne und Kosten von Clay sind:
Free
Kostenloser Einstieg mit 100 Credits monatlich und 14-taegiger Vollzugang-Testphase.
- 100 Credits/Monat
- 14 Tage Testphase aller Features
- Zugang zu 100+ Datenquellen
- Claygent AI Research
- Web Scraping
- Unbegrenzte Nutzer
Starter
Für Einzelpersonen und Recruiter. Preis bei jaehrlicher Abrechnung.
- 6.000 Credits/Monat
- Unbegrenzte Nutzer
- CSV-Export
- Claygent AI Research
- Chrome Extension
- Eigene API-schlussel verwenden
- Unbegrenzte Tabellen und Zeilen
Explorer
Für Startups und Wachstumsagenturen. Preis bei jaehrlicher Abrechnung.
- 24.000 Credits/Monat
- Unbegrenzte Nutzer
- E-Mail-Sequenzierung
- Webhooks und HTTP API
- Tool-Integrationen (Outreach, Salesloft)
- Unbegrenzte Zeilen
Pro
BeliebtFür Wachstumsteams und Scale-ups. Preis bei jaehrlicher Abrechnung.
- 50.000 Credits/Monat
- Unbegrenzte Nutzer
- CRM-Integrationen (Salesforce, HubSpot)
- 40 Aktionsspalten pro Tabelle
- AI Prompting Support
- Dedizierter Slack Support
Enterprise
Für Teams mit hohem Volumen und Enterprise-Anforderungen.
- Individuelle Credits
- Unbegrenzte LinkedIn-Daten
- Private Clay-Rezepte
- Dedizierter Slack Support
- Stundliche Quellen-Synchronisierung
- SSO und erweiterte Sicherheit
Clay Videos
Folgende Videos helfen dir beim schnellen Einstieg in Clay:
Did This AI Tool Just Change Sales Forever? (Clay AI Review)
Clay AI has been the buzzword in the sales world lately, but does it live up to the hype? 🤔 In this video, I dive deep into Clay AI's data enrichment and lead generation capabilities, testing if it can really scale personalized outreach for sales reps or if it’s just another overhyped tool. From setting up tables to scraping Glassdoor reviews for actionable insights, I explore the potential of this powerful tool to transform your sales strategy. Whether you're looking to build smarter lists, enhance personalization, or just streamline your sales workflow, Clay AI might be the game-changer you’ve been waiting for. Watch as I break it all down—from first impressions to advanced use cases—and let’s find out if Clay AI is worth the $149 price tag. 🚀 Already using Clay AI? Share your thoughts in the comments! Let’s learn together. #SalesTools #ClayAI #LeadGeneration #SalesAutomation #DataEnrichment #SalesTech #B2BSales #AIForSales Join our weekly B2B sales newsletter - https://www.salesfeedmedia.com/newsletter
AVOID GoHighLevel as a CRM 💀❌
AVOID HighLevel as a CRM 💀❌ We strongly recommend that you stay away from GoHighLevel and anyone who is trying to get you to purchase a license through them. What GoHighLevel is actually trying to build (instead of, you know, good software), is a MLM scheme where someone, typically a "freelancer or agency" can re-sell you a software "customized" subscription. Avoid 🚩 All the reasons why we don't recommend HighLevel: https://efficient.app/apps/highlevel
Welche Clay-Integrationen gibt es?
Diese Integrationen stehen für Clay zur Verfügung:
Gong
CRM
Retrieve transcripts of calls from Gong.
Airtable
Database
Get a record from Airtable.
Stripe
Finance
Retrieve an invoice from Stripe.
APIVoid
Data Enrichment
API for various data enrichment and verification services.
ActiveCampaign
CRM
Marketing automation and CRM platform.
Adbeat
Marketing
Competitive intelligence for digital advertisers.
Adyntel
Marketing
Advertising intelligence platform.
Anthropic
AI
AI research and development platform.
Apify
Web Scraping and Data Collection
Web scraping and automation platform.
Apollo.io
Sales
Sales engagement and prospecting platform.
Autobound
Sales
Sales automation tool.
Aviato
Data Enrichment
Data enrichment and lead generation.
BetterContact
Contact Data
Contact data enrichment.
Bitly
Marketing
URL shortening and link management.
BounceBan
Contact Data Verification
Email verification and bounce detection.
Brandfetch
Marketing
Brand data and assets retrieval.
Breakcold
Sales
Sales automation and outreach tool.
Bright Data
Web Scraping and Data Collection
Data collection and proxy services.
BuiltWith
Technology
Technology lookup and website profiling.
Buska
Data Enrichment
Data enrichment and lead generation.
Bytemine
Data Enrichment
Data enrichment and analytics.
Calendly
Workforce Tools
Scheduling and calendar management.
Capterra
Marketing
Software reviews and recommendations.
Captions
Content Creation Tools
Video captioning and transcription.
Champify
Sales
Sales and marketing automation.
Clari Groove
CRM
Revenue operations and forecasting.
Clearbit
Data Enrichment
Data enrichment and lead intelligence.
ClearoutPhone
Contact Data Verification
Phone number verification.
Close
CRM
CRM and sales communication platform.
Coda
Workforce Tools
Document and workflow platform.
Cohere
AI
AI language models and NLP tools.
Companies, People, and Jobs
Company Data
Data source for company and people information.
ContactOut
Contact Data
Contact information finder.
Crossbeam
CRM
Partner ecosystem and data sharing.
Crunchbase
Company Data
Company and funding data.
CrustData
Data Enrichment
Data enrichment and analytics.
Customer.io
Marketing
Customer engagement platform.
DappRadar
Technology
Blockchain app analytics.
Datagma
Data Enrichment
Data enrichment and intelligence.
Dealroom.co
Company Data
Startup and tech ecosystem data.
Debounce
Contact Data Verification
Email verification service.
DeepL
Translation and Localization Tools
Translation and localization tool.
Deepseek
AI
AI-powered search and discovery.
Demandbase
Marketing
Account-based marketing platform.
Dropcontact
Contact Data Verification
Contact data enrichment and verification.
Dynamics 365 CRM
CRM
Microsoft CRM platform.
ElevenLabs
AI
AI voice synthesis and generation.
Emailable
Contact Data Verification
Email verification and hygiene.
Enrichley
Data Enrichment
Data enrichment platform.
Enrow
Data Enrichment
Data enrichment and lead generation.
Exa
Data Enrichment
Data analytics and enrichment.
Exellius
Data Enrichment
Data enrichment and intelligence.
Findymail
Contact Data
Email finder and verifier.
Firmable
Company Data
Company data and intelligence.
Flowla
Workforce Tools
Workflow automation tool.
Forager
Data Enrichment
Data enrichment and lead generation.
FullEnrich
Data Enrichment
Data enrichment platform.
Github
Developer Tools
Code hosting and collaboration platform.
Glassdoor
Company Data
Company reviews and salary data.
Various
Various Google APIs including Docs, Maps, Sheets, Translate, etc.
HG Insights
Technology
Technology intelligence platform.
Hacker News
News & Online Content
Tech news and community data.
Harmonic.ai
AI
AI-powered analytics and insights.
HeyGen
Content Creation Tools
AI video generation platform.
HeyReach
Sales
Sales engagement platform.
HitHorizons
Data Enrichment
Data enrichment and lead generation.
HubSpot
CRM
CRM and marketing platform.
Hunter
Contact Data
Email finder and verifier.
Icypeas
Data Enrichment
Data enrichment and lead generation.
Identity Matrix
Contact Data Verification
Identity verification and fraud prevention.
Influencer Club
Marketing
Influencer marketing platform.
Instantly
Sales
Email outreach automation.
Intellizence
Data Enrichment
Business intelligence and data analytics.
Intercom
Customer Experience Tools
Customer messaging platform.
Journey
Customer Experience Tools
Customer journey analytics.
JustCall
Workforce Tools
Cloud phone system for sales and support.
Kitt AI
AI
AI assistant platform.
La Growth Machine
Marketing
Growth automation platform.
Lavender
AI
AI-powered email assistant.
LeadIQ
Sales
Lead capture and enrichment.
LeadMagic
Sales
Lead generation and enrichment.
Lemlist
Marketing
Email outreach and marketing automation.
Limadata
Data Enrichment
Data enrichment and analytics.
Linear
Workforce Tools
Issue tracking and project management.
LinkedIn Community
Social Media & News Data
Professional networking and data.
LiveData
Data Collections Tools
Real-time data platform.
Lob
Marketing
Direct mail automation platform.
Loom
Content Creation Tools
Video messaging and communication.
Loxo
CRM
Recruiting CRM and ATS.
MadKudu
Marketing
Predictive lead scoring platform.
Mapbox
Mapping and Location Data
Mapping and location data platform.
Salesforce
CRM
CRM platform to manage data, create/update records, and access reports.
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